Avicii- Nights

Avicii - The Nights

Avicii's 'The Nights' is a video based around the idea of living life to the fullest. You could argue that this video was a combination of concept and narrative, as the video itself is just a compilation of loads of videos shot by someone doing the things they love. However, it also could be a narrative video because it is demonstrating how to live a life you will remember. 

The camera work used on this video has a very 'home movie' style to it. This is because the activities he is doing are very active and would be difficult to shoot in a very professional style. It could also suggest that instead of spending so much time on the production of the video, he wanted to grab a camera and go to have more time doing the things he wants to do.

The use of the GoPro makes the video all feel very real and means that we have a lot more close up shots of the man enjoying himself, this makes the audience feel happy. 

The POV shots used create the feeling that the audience is actually doing the activities he does which makes us feel a lot more involved and we are almost filled with the adrenaline he is.

The editing throughout the video switches between matching the beat of the song and not. This creates a chaotic, fun feel to the video as it is all mixed and matched.

The song includes the line 'Live a life you will remember'. This is such an inspiring line as it makes the audience want to go out and life a very happy life that is filled with adventure, so when we are old we can look back and remember how amazing our life was.

This is one of my favourite music videos because it fills me with joy and makes me envy the life he has. It also makes me want to go out and do all the things he is doing.