Monday, 25 January 2016

Ed Sheeran- Photograph


Photograph - Ed Sheeran


I feel like this music video is a mixture between narrative and concept. The whole thing is loads of home movies all edited together showing Ed growing up and learning new instruments etc. Throughout it we see Ed growing up right from a baby and slowly learning new things like guitar, piano and drums. These are then cut with present day clips, this shows the similarities of what he is now and what he was then. 

The editing is very simplistic in this video, this may be because they wanted to make it look more real and not distract the audience with flashy editing and have them concentrate more on the concept behind the video. There is no lip syncing in the video which doesn't effect the video because it is a concept video and not a performance video. Each clip shown has its original audio still playing in the background, this gives it more of a real feel and actually feels like we are watching home movies. At the end of the video we hear Ed's dad say to a very young Ed 'You at the top of the mountain?' as we see little Ed climbing up a hill. It then cuts to show Ed Sheeran on stage in front of thousands of people. This is suggesting that Ed has now, figuratively, made it to the top of the mountain by being able to play in front of this many people.

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