One Direction-Drag Me Down

One Direction - Drag Me Down

Drag me down is a concept music video with elements of performance. It features NASA space station and the 1D boys preparing for liftoff into space. It also has a lot of shots of them lip syncing the words to give it the performance look.

A lot of wide angle shots are used in the video, this emphasises just how big the place is that they are and shows how magnificent it is.

The first shot shows the boys all suited up and ready to go into space, the framing of it suggests that they are very important and cool since they are centre of the shot. It is stereotypical of men to be made out to be cool, powerful and brave, it makes the audience look up to them and admire them.
The second shot just shows how big the place is and emphasises that the band must be very important to be able to shoot a music video in NASA, it is very impressive.

Throughout the music video, the editing is cut to the beat which gives the video a good aesthetic and order. On the build up to the chorus, the editing speeds up tremendously and turns very fast paced to keep up with the drums.

The clothing in the video changes between the orange space suits and their regular clothes. The space suits connote bravery and power which is very stereotypical of men. Their regular clothes are casual but they still look stylish and smart, it is stereotypical of men to be smart and stylish so they look cool.

I really like this music video as it doesn't make any sense to the actual song, however it is still a very good, cool music video which makes me want to listen to the song more because I think of the video.
The idea of them being in NASA space station is such a great concept and is very impressive to me that an english band have to popularity to be able to shoot a video there.