Performance
A performance music video is a video that shows the artist performing their song. It can sometimes have the occasional clip of something else between the performance but is mainly performance.
This video shows McFly performing the song 'Shine a Light'. It also has some clips of different things but the main body of the music video is them playing and singing the song.
Narrative
A narrative music video is one that tells the story of the song through visuals. It will link to the lyrics and show the audience what the song is about.
McFly's "That Girl" music video shows the boys working in a petrol station when a girl shows up. The song is about how they tried to get her and eventually do but then she shows up with a different guy. The video shows this.
Concept
A concept music video is one that has nothing to do with the song. It is made to confuse or entertain the audience so they have no idea why the video is what it is, but like it anyway. McFly's music video for 'Room on the Third Floor' is a concept video because the video doesn't link to the lyrics at all.
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