Mcfly- Love Is On The Radio

McFly - Love is on the Radio

This music video is a concept music video more than a narrative, and has elements of performance in it too. The basic theme of this video is joy and fun, featuring the band smiling and doing different activities.

The camera work in this video is all one shot, this wide angle shows a large area in which the band do activities. It is used so you can see everything that is going on in the video at the same time without the camera having to cut between shots and miss things. I really like this effect as it is the band and people in the shot who have to move toward the camera to get a close up on them without the camera moving.

As you can see the camera being in one place means it can pick up things in the background and foreground easily without moving. The first shot shows the boys roller skating and having fun, this is stereotypical as boys are usually seen as fairly childish and silly. The second shot shows them being more serious when playing their instruments which suggests they take their work very seriously. The second shot also shows that the music video has elements of performance in it, with them playing the songs on their instruments.

The lighting of the video is very bright and the background is also a very bright blue, this connotes happiness and joy.

The first shot is an example of the bright and colourful background. This connotes happiness and the silly faces also creates joy. The second shot shows the boys covered in paint and confetti, this also gives off happiness to the audience as it makes them feel like they are having fun with the band. This shot is stereotypical of men in bands as it shows them as being funny, silly and childish, that makes for a more fun music video.

The editing in this video is unlike majority of other music videos as it isn't edited to the beat of the song. This would usually be an issue to the look of the video since it can look very strange when there is no order to the editing. However, the way this video is edited fits in with the whole idea of fun and happiness as there is no order in the video so no order in the editing either.

I really like this music video because not only is it a catchy song, but the video itself is very fun and enjoyable to watch which makes me want to listen to the song more. The simplistic camera work used in this video is something I really like the idea of because it makes for a very consistent video in the way that it looks.